Define Your Ultimate Soundtrack!
JamTraxx Consulting LLC
The Home of Your Perfect Playlists!
Define Your Ultimate Soundtrack!
JamTraxx Consulting LLC
The Home of Your Perfect Playlists!
About JamTraxx Consulting
Our Mission
At JamTraxx Consulting LLC, our mission is to deliver exceptional programming solutions that drive ratings results for our clients. We operate not only in the US but also in Canada, making our services globally recognized.
WHY JAMTRAXX CONSULTING?
At JamTraxx Consulting LLC, we specialize in programming solutions that enhance ratings and performance for radio stations. Our mission is to help you navigate the complexities of the industry with ease.
YOUR RADIO STATION SUCCESS PARTNER
At JamTraxx Consulting LLC, our mission is to deliver exceptional programming solutions that drive ratings results for our clients. We are dedicated to providing top-notch services not only in the US but also internationally.
Rob austin - Principle
Experience Matters
Rob Austin is a veteran radio executive with a career spanning over three decades, marked by innovation in radio programming, syndication, and consulting.
🎧 Early Career & B96 Chicago
Austin began his radio journey at Loyola University Chicago's WLUW (Energy 88.7), a non-commercial station. He later became an award-winning producer for the Eddie & Jobo Morning Show at B96 (WBBM-FM), one of Chicago's premier CHR stations. This experience laid the foundation for his future endeavors in radio syndication and format development.
🚀 Founding
JamTraxx Media & RadioMixes
In 1993, Austin co-founded JamTraxx Media Inc. with Joe Delfin. The company gained prominence through its syndicated mix show division, RadioMixes, which produced 23 weekly shows across 17 genres. These programs were distributed nationally via United Stations Radio Networks (USRN) and internationally through Radio Express, reaching audiences in the
U.S., Canada, Australia, and the UK.
Under Austin's leadership, JamTraxx Media became known for its innovative approach to radio programming, offering stations customizable mix shows that blended seamlessly with local branding.
📻 WOLT-FM & 103.3 SPiN-FM
Austin collaborated with WOLT-FM to launch 103.3 SPiN-FM, the first-ever multi-format, all-mix station. This venture showcased his ability to blend various musical styles into cohesive programming, setting a precedent for future radio formats.
🌐 93.7 The Beat – Santa Rosa, CA
In August 2019, JamTraxx Media operated KJZY (93.7 FM) in Santa Rosa, California, rebranding it as 93.7 The Beat. The station adopted a rhythmic/dance-leaning CHR format, affiliated with JamTraxx's club mix-oriented SPiN-FM format. The launch exemplified Austin's commitment to delivering high-energy, contemporary content tailored to local markets.
📡 Fusion Radio:
Strategic Acquisitions and Operations
In 2019, under Austin's leadership, Fusion Radio engaged in several
notable transactions:
- Madison, Wisconsin: In 2019, Fusion Radio acquired FM translator W277AE (103.3 FM) from Faith Center of Rockford, Illinois, for $100,000. The plan was to upgrade the facility and transition it from relaying Contemporary Christian programming to a commercial operation with a new format.
- Toledo, Ohio: In 2020, Fusion Radio entered into a signal swap with Educational Media Foundation (EMF). Fusion acquired AM station WPAY (1520) and two FM translators, W221BG (92.1 FM) and W277BI (103.3 FM), in exchange for W277AE in Madison. This exchange was valued at approximately $250,000 per facility, with no cash involved.
- St. Louis, Missouri: In 2021, Fusion Radio agreed to purchase FM translator K295CQ (106.9 FM) from Kaufman Media for $125,000. Plans included upgrading the signal and relocating the tower to significantly increase coverage in the St. Louis market.
These acquisitions were part of Austin's broader strategy to expand Fusion Radio's
footprint and introduce fresh, engaging content to underserved markets.
🎛️ Integration with JamTraxx Media
Fusion Radio's operations were closely tied to JamTraxx Media, Austin's Chicago-based multimedia company specializing in radio programming solutions, including mix show syndication, production, and imaging. This integration allowed Fusion Radio to leverage JamTraxx's expertise in creating compelling content and formats tailored to local audiences.
🧭 Transition to JamTraxx Consulting
In October 2023, Austin announced the closure of JamTraxx Media and RadioMixes due to industry-wide revenue challenges. He expressed gratitude to his team and partners for their contributions over the years.
Following this transition, Austin launched JamTraxx Consulting, focusing on CHR, Gold CHR, Hot AC, and AC formats. The consultancy offers services such as virtual music director support and programming strategies
designed to enhance station performance.
🔊 PURE-FM / Hits & Throwbacks Formats
One of Austin's recent initiatives is the development of PURE-FM, a high-energy CHR format under JamTraxx Consulting. PURE-FM aims to provide stations with a turnkey solution to revitalize their sound and engage listeners effectively.
Rob Austin's career reflects a dedication to innovation and adaptability in the evolving landscape of radio broadcasting. His work continues to influence contemporary radio programming and syndication.
Austin, again, a seasoned radio executive, has been instrumental in developing and promoting the "Hits and Throwbacks" format for FM radio which is a hybrid music format that blends current chart-topping hits (typically Top 40 or Hot AC) with popular songs from the past, usually from the late 1990s through the 2010s, and occasionally late 1980s.
📻 105.7 The Mountain – Chico, CA
In 2025, Austin's company, The Mountain of Chico Inc., launched 105.7 The Mountain on Butte Broadcasting’s 105.7 K289CH Chico/104.9 KYIX-HD3 South Oroville CA. Positioned as “Chico’s Hits and Throwbacks,” the station focuses on music from the 1990s to now with a Pop/Alternative lean. The Mountain features USRN’s The TJ Show and Liveline with Mason at night.
Austin expressed his vision for the station: “We're excited to introduce a truly modern radio experience to Chico. 105.7 The Mountain is about more than just music; it's about creating a connection with our listeners through a blend of contemporary hits and nostalgic throwbacks.”
PRESS
WHY PURE-FM?
In the ever-evolving landscape of radio broadcasting, PURE-FM: AMERICA'S PARTY STATION emerges as a beacon of innovation, poised to transform the airwaves and elevate the listening experience for audiences aged 25 to 54. This rhythmic adult contemporary format, also known as adult CHR, is meticulously tailored to resonate with the unique preferences of each market it serves, ensuring that no two stations are alike. With PURE-FM, the possibilities are endless, and it stands as a testament to the power of creativity and customization in radio. For those interested in harnessing this groundbreaking format, Rob Austin is ready to guide you through the exciting journey—reach out at RobAustin@JamTraxxConsulting.COM .
PURE-FM STATION SCOPE
HiTS & THROWBACKS
105.7 The Mountain in Chico is a radio station that is being billed as the city's first fully digital radio station. It is currently broadcasting at 105.7 FM via translator K289CH and KYIX-HD3 (104.9). The station is owned by Butte Broadcasting and operated locally by Rob Austin.
105.7 THE MOUNTAIN (CHICO, CA) #206
Rob Austin’s The Mountain of Chico Inc. has launched Hot AC “105.7 The Mountain” on Butte Broadcasting’s 105.7 K289CH Chico/104.9 KYIX-HD3 South Oroville CA.
Positioning as “Chico’s Hits and Throwbacks” and programmed by Robert Paul, the station is focusing on music from the 1990s to now with a Pop/Alternative lean. The Mountain features USRN’s The TJ Show and Liveline with Mason at night.
RADIO / TV / BROKERAGE
Property Listings
List your properties with a broker who's worked various positions in radio and who has owned radio properties as well!
George Kimble / Pat Anderson - Principles
MIRACLE MEDIA ONE
Miracle Media One is your one-stop shop for radio stations nationwide — whether you're large or small, we're here to help you grow your business and your audience. From automation and scheduling to professional imaging, our team of experts is ready to support your success — one listener at a time.
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Let Miracle Media One be your behind-the-scenes partner in broadcasting excellence.